What if you controlled the largest global customization and personalization patent portfolio in the Beauty and Personal Care space? Leveraging these patent rights with IMX’s know-how in combination with RPG’s long-standing and unparalleled retail innovation, the right partner will revolutionize the retail experience, transforming how people choose products and make purchases.
If you would like to learn more, please email email@example.com or call (212) 246-3780.
“Whichever company can take the lead in the marketing of customizable skin care products will develop an enormous commercial advantage,” says Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator.
In a typical month, consumers try on over 730 MILLION make up looks.
The battle among beauty’s biggest brands is getting increasingly high-tech as many rush to implement the expansion of the virtual artist. Customers can try on thousands of existing products using uploaded photos, augmented reality and artificial intelligence, at home and in-store.
Today, customers can try on existing products, but they cannot customize or personalize – especially not in real-time in the very store they are visiting. At least, not yet.
WELCOME TO THE AGE OF UNICUSTOMIZATION℠
Universal, Unique and Immediate Customization.
RPG AND IMX HAVE PARTNERED TO OFFER CONSUMERS A SHOPPING REVOLUTION WE CALL “UNICUSTOMIZATION.”
- Matches through a scanning system
- Diagnoses through analysis
- Provides recommendations on features, colors and delivery systems
- Delivers a completely customized solution
- Measures data
- Projects sales and trend analysis
A breakthrough in a made-to-order shopping culture is poised to radically change the retail experience and the way that people sample and purchase. What if you could customize, create and own any beauty, personal care or home fragrance product in your imagination, universally, though multi-platform technology?
The magic is in the immediacy and blend of personalization with customization. She loves it because she created it, and it is unique for her. She picks and chooses her very own customized colors and formulas through automated technology.
A BROAD FAMILY OF PATENTS
RPG|IMX offers a broad family of patents for “on demand” automated customization that can quickly and seamlessly fill orders online or in-store.
The Patented Technology generally consists of:
- 9 families of U.S. utility patents
- 75 issued patents
- 7 pending applications
- In 18 countries
WHAT CAN BE CUSTOMIZED?
Virtually any color cosmetic, skincare product, cleanser, fragrance and/or aromatic that is a liquid, a powder and/or liquid combination that can be put into a container, mold, and/or surface.
HOW DO WE CUSTOMIZE THROUGH TECHNOLOGY?
- Use simple and relatable input methods
- Color matching scanning systems
- Virtual image resolution
- Real-time image through augmented reality
- Uploading digital images
- Wearable technology
HOW DO WE CAPTURE THEIR SELECTION?
Interactive Front-End Selection Platforms
- Artificial Intelligence
- Color Matching Tools
- Biometric Calculations
- Camera, Computer, Tablet
- Location Technologies
- User Input
- Wearable Technology
WHAT DOES THE DATA TELL US?
- Global Trends in Real-Time
- Local Trends in Real-Time
- Visceral Behavior
- Biometric Behavior
- Spending Behavior
- Color Trends
- Product Trends
- Inventory Management
For more details on, well, everything, email firstname.lastname@example.org or call (212) 246-3780.