First Annual Personalization Index (PI)

First Annual Personalization Index (PI)

By Bruce E. Teitelbaum and Julie R. Bartholomew, M.D. We were excited to learn about the inaugural launch of the First Annual Personalization Index in 2017 as it shows just how powerful personalization and customization will be for years to come. For 2017, Sephora was...
L’Oréal’s Three Pillars of Beauty Technology

L’Oréal’s Three Pillars of Beauty Technology

By Bruce E. Teitelbaum and Julie R. Bartholomew, M.D. For more than a year now, L’Oréal has publically been focused on the power of personalization. In this blog post, we’ll explore just how far L’Oréal can go in the area of personalization before crossing over into...
Sizing the Personalization Market

Sizing the Personalization Market

By Bruce E. Teitelbaum and Julie R. Bartholomew, M.D. According to a recent study by Sailthru, “Companies fully invested in all types of personalization by 2018 will outsell their competitors by at least 30% — and they’re already seeing revenues grow two to three...
Personalization Lifts Brand Revenues

Personalization Lifts Brand Revenues

By Bruce E. Teitelbaum and Julie R. Bartholomew, M.D. In May of 2017, the Boston Consulting Group published a report called Profiting from Personalization, in which they conclude: “Personalization is causing a seismic shift across the landscape of consumer-facing...