RPG x IMX: Personalization Domination

80 Patents, Decades of Experience & Award-Winning, World-Changing Visionaries

RPG x IMX: Personalization Domination

75 Patents, Decades of Experience & Award-Winning, World-Changing Visionaries

A Unique Opportunity

What if you controlled the largest global customization and personalization patent portfolio in the Beauty and Personal Care space? Leveraging these patent rights with IMX’s know-how in combination with RPG’s long-standing and unparalleled retail innovation, the right partner will revolutionize the retail experience, transforming how people choose products and make purchases.

If you would like to learn more about the portfolio, please email bruceteitelbaum@rpgimx.com or call (212) 246-3780.

A Unique Partnership

What if you controlled the largest global customization and personalization patent portfolio in the Beauty and Personal Care space? Leveraging these patent rights and IMX’s know-how in combination with RPG’s long-standing and unparalleled retail innovation, the right partner will revolutionize the retail experience, transforming how people choose products and make purchases.

If you would like an opportunity to participate in this process, please email BruceTeitelbaum@rpgimx.com or call (212) 246-3780.

Here’s What the Experts Are Saying

“Whichever company can take the lead in the marketing of customizable skin care products will develop an enormous commercial advantage,” says Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator.

“Digital technology will make shopping more personal in 2018. With so many products on the shelves, time-pressed consumers are in need of a more intuitive shopping experience. New technology can interpret consumers’ facial expressions and eye movements to determine their product preferences and offer help, both in-store and online. In the coming years, commercial use of biometric data is set to extend beyond eye tracking, as heart rate, body language, and speech become increasingly important for a more complete assessment of consumer preference.”

“IMX’s technology can be applied to in-store and at-home/mobile customization, as well as portable devices and wearables. Being able to deliver this type of experience would be critical for capturing generation Z, which is highly diverse, averse to ads and under the sway of micro influencers. These consumers seek control and want a say in the products they consume.”

“[Guive Balooch, L’Oréal’s Global Vice President of L’Oréal’s Technology Incubator] began by talking about the ways that technology, whether on a smart phone, via an app or a new scientific technology, creates new connections and experiences between consumers and products. He touched on three “pillars of beauty technology” that he and his team are focused on at L’Oréal: personalization, coaching and virtual try-ons.

 

  • Personalization: Brands need to create custom products for consumers’ needs.
  • Coaching: Brands need to explore the use of smart tools, sensors and data to adapt to consumer needs.
  • Virtual try-ons: Brands need to utilize consumers’ smartphones and devices for quick, easy, try-on in the palm of their hands.”

Customization and Personalization Thought Leadership

First Annual Personalization Index (PI)

“Three key takeaways for retailers from the Personalization Index include: Customer experience and personalization are inseparable; a high-quality customer experience is one that is personalized, and a personalized experience likely to be high quality.”

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L’Oréal’s Three Pillars of Beauty Technology

Guive Balooch, L’Oreal’s Global Vice President of L’Oreal’s Technology Incubator “…touched on three ‘pillars of beauty technology’ that he and his team are focused on at L’Oreal: personalization, coaching and virtual try-ons.”

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Sizing the Personalization Market

“Today, we note serious appeal in personalized cosmetics based on skin type – 61% of women and 32% of men globally claim to be interested in this … one in three global consumers will have ‘personalized’ a product in a store by 2025, with a further 35% interested in doing so.”

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Personalization Lifts Brand Revenues

“Retailers that are truly nailing personalization are creating engaging experiences that delight customers while integrating the physical and digital experiences … Sephora’s makeup and beauty app that allows customers to select the exact right shade of lipstick and pick it up in a store is an example integrating the physical and digital experience.”

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Next Steps

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Patents

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News

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Get In Touch

For more details on, well, everything, email bruceteitelbaum@rpgimx.com or call (212) 246-3780.