Few will dispute the awesome power of the next generation of personalization in the beauty space. For most, however, there is a lack of understanding as to why this disruption is long overdue and, once it is fully embraced, just how seismic the change will be...

We wanted to take this opportunity to compare and contrast Amazon’s powerful combination of its voice-enabled ,video-screen product recommendation engine versus empowering consumers with true personalization. At first glance, this difference may appear subtle, but as you dig deeper you’ll see that it’s actually a seismic shift.

“Three key takeaways for retailers from the Personalization Index include: Customer experience and personalization are inseparable; a high-quality customer experience is one that is personalized, and a personalized experience likely to be high quality.”

Guive Balooch, L’Oreal’s Global Vice President of L’Oreal’s Technology Incubator “…touched on three ‘pillars of beauty technology’ that he and his team are focused on at L’Oreal: personalization, coaching and virtual try-ons.”

“Today, we note serious appeal in personalized cosmetics based on skin type – 61% of women and 32% of men globally claim to be interested in this … one in three global consumers will have ‘personalized’ a product in a store by 2025, with a further 35% interested in doing so.”